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Cheers Group bags India’s Best Start-up Company Award


The Goa based Cheers Group is an internationally acclaimed and highly innovative beverage alcohol conglomerate, with a stunning portfolio spread across wine, spirits and Ready-to-Drink (RTD). The group is a manufacturer and exporter of a variety of new age beverages and has a presence in India and International markets with its award winning products.

The globally known Spiritz magazine has awarded “Cheers Group as India’s Best Start-up Company” in the recently held International level award ceremony in New Delhi.

The core of the commercial success of Cheers Group lies in a balanced portfolio of brands in all segments of the market and is quickly building a global reputation through a determined focus on quality. The group has its own State of the art most modern beverage alcohol manufacturing facility with an ISO 9001-2008 certified unit in Goa and also have bottling tie-ups with a few strategic units across India.

Dr. Mohan Krishna is the founder of the “Cheers Group” a start-up beverage alcohol company that has emerged out from the scratch. He is a first generation executive turned entrepreneur – without any family business background or a big capital base but has vast experience in the liquor industry.

He has been listed in the leading International Liquor magazines as one of the most influential personalities in the Indian Liquor Industry. He along with his wife Anuradha have kick-started their liquor business few years ago successfully and have grown beyond borders. Their son Ashwin who is an engineering graduate from NIT has joined the family business and pledged to take the company to greater heights.

Dr. Krishna is the “World’s first liquor marketing Doctorate” and recipient of “Alcobev marketing guru” and “Marketing scientist of the millennium” awards.  He has under his belt a MBA in Marketing; MBA in Finance; PhD in Business Management and 28 years of rich & profound liquor experience in sales, marketing and business strategy.

He has worked with Arlem Breweries, UB group, Shaw Wallace, and MNCs like SAB-Miller. He has also worked with the team of international consultant Mc Kinsey & Company during his tenure as Head – Strategic Planning with Shaw Wallace group. 

Dr. Krishna, has published over 1000 articles on beverage alcohol in various journals & magazines of international repute, as well his interviews appeared in popular Television channels and in various publications. He is an International speaker and was invited as key note speaker at many International conferences including at the World whiskies conference, International beer conference and Global wine summit.

The group has pioneered in many fronts in the beverage alcohol business in Spirits and also produces RTD to fill a sector that has the highest growth potential. Additionally, the group is expanding rapidly to manufacture more products that encompass the carbonated, new-age and RTD.


The Cheers Group is providing the most innovative and exciting beverage alcohol products of premium quality at a “value for money” proposition and at the “world’s most reasonable price-point”.

The Cheers Group has a strong track record of building premium brands and has high ambitions to be in the big league with a position to offer its customers the most desired portfolio of authentic brands.  Royal Legend Reserve Whisky, one among the group’s products has already won recognition by way of a Silver Medal in the United States of America for “Packaging Excellence”.  And, the journey begins with global footprints.

Few international financial investors, venture capitalists and corporate houses are looking at picking up stake in this successful company with impressive portfolio of brands which is set become a mega blue-chip company in the near future. Cheers!

Walk on the Creek Side


The Campal Creek at first sight looks nothing but a sewage canal and is often referred to as a nullah by all, but if you slow down a bit and step off on its wild side to discover mangroves, fish, frogs, mongoose, dragonflies, butterflies and a variety of birds still surviving despite the mess that we have created by dumping garbage, plastic, thermacol, waste water and even sewage, you’ll understand why it needs to be cleaned, revitalized and allowed to breathe again. We and Goa Birders- a GBCN (Goa Bird Conservation Network) initiative, is organizing a bird watching session along the Campal Creek to raise awareness about the condition of the creek, by showing to all, that despite the high levels of pollution in the creek, there is a very high level of diversity of birds along the banks of the water way.

Ashy Prinia

Goa ForGiving has been strongly associated with the Campal Creek for the last few years. We are always in support of projects that benefit the Campal Creek and help in spreading its awareness. The Campal Creek has been a natural habitat to a variety of bird species. It is essential to make people, most importantly the children, aware of the same as they are our future generation and hence, Goa ForGiving is very proud to support and to be associated with this event.

The Bird watching session will consist of a bird watching trail,educating the participants about the birds and the importance of the Creek for them, besides consisting of a session on using e-bird (an online avian data repository system of Cornell University promoted in India by for advanced birders. We encourage children to participate in this, and they will definitely learn a lot and also enjoy themselves. Joining us on that day will be members of Goa Birders led Parag Rangnekar (State Coordinator of BNHS IBCN- Goa) as well as the Hamara School children who have been associated with Goa ForGiving in many other projects in the past.

Black Drongo

Do join us on 1st June (Sunday) at 6.30 am and be thrilled with the diversity of birds right in the heart of our beloved Panaji. The start point will be at Directorate of Fire & Emergency Service, St. Inez.

Goa Birders- a GBCN initiative is also working on ‘’A concise guide to BIRDING IN GOA”, an e-booklet which will be available for free download at and they will launch a qualitative data repository system(audio/image/video) by August.

Common Kingfisher


Note: The Corner is a regular space where businesses, entrepreneurs and all others with noteworthy projects can ‘strut their stuff’.