…an awakening for young people
A beautiful life is something that each human aspires to live. But what happens when you are lured by opportunities that seem beneficial but in reality are a nightmare? Human trafficking is a real life horror that has victimised thousands of people across the globe. In an initiative that brings light to these atrocities and works towards ending them, MTV, price India’s leading youth brand, order MTV EXIT, the world’s largest behaviour change campaign in the fight against human trafficking and exploitation, and one of India’s finest directorial talents, Anurag Kashyap, present “Traffic”, an eye-opening five-episode thriller series. The series is part of a global campaign to educate young people about the growing presence of trafficking in the world, and aims at inspiring them, so they can STOP. THINK. ACT.
The five episodes of “Traffic” will highlighting various types of human trafficking, such as domestic servitude, forced marriage, being sold into prostitution, enslavement in a foreign land, organ trafficking and bonded labour.
Speaking about this endeavour, Aditya Swamy, EVP and Business Head, MTV India, said, “Traffic is our initiative to raise awareness around human trafficking. It is happening every single day, all around us. Each one of us can make a difference and that’s what we want to communicate with this 5 part series. We are leveraging what we do best, content curation along with our broadcast and digital capability to reach out to people in a voice that will make them listen. MTV EXIT has done exceptional work in this field globally and it’s with these learnings that we begin the India chapter.
Anchored and produced by the multi-talented Anurag Kashyap, a 30-minute episode of “Traffic” will air EVERY FRIDAY at 7:00 pm. “Traffic” will follow the journey of five people who were misled into the darkest abyss but emerged victorious by building up the strength to ask for help. With an aim to create awareness of this ever-growing social evil, each story will be narrated in a gripping format taking the viewers on a roller coaster ride of emotions.
Anchor and Producer, “Traffic”, Anurag Kashyap said, “Over the last few years, I have wanted to work on a project on human trafficking. So when I was approached by MTV for ‘Traffic’, I was thrilled. Through these films I want to reach out to my fans, especially the youngsters and make them aware of the perils of trafficking.”
